// homestead
Sizing Up the Track
Homestead Miami Speedway has a deep-rooted connection with its core NASCAR audience. However, in a highly competitive sports market with a wealth of entertainment options vying for consumer attention, how would they drive attendance and
Shifting into a New Pace
WOW MKTG accepted the challenge. Our team was tasked with keeping a connection with core NASCAR fans, as well as recruiting new audiences to the big race, corresponding event experiences, and ultimately to the sport.
التنويع في مسار النصر
After only 60 days in the market, the big race weekend was a huge success. Homestead Miami Speedway sold 100% of its race tickets, selling out attendance in record time. Our high-frequency, mixed media messaging, and real-time optimization efforts helped exceed performance expectations and made a quantifiable3.9
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