// Marca
The Game Plan
MARCA, Spain’s premier sports media outlet, recently expanded into the U.S market and launched the first-ever MARCA America Award, honoring soccer legend Lionel Messi. While production and logistics for the event were underway, MARCA identified a need for dedicated support to attract substantial media coverage
The Kickoff
With a tight turnaround, our team quickly launched an intensive media relations campaign , crafting an impactful storyline, building a highly targeted media list, and connecting with key local, national, and international South Florida-based media. The focus was on maximizing reach by targeting outlets critical to distribution through networks, affiliates,
Making the Play
WOW MKTG engaged more than 150 media outlets, distributing advisories, press releases, and conducting follow-up calls and outreach with local, national, and international journalists. Messaging emphasized2.5M
social
2.3
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